CASE STUDY// ATTENTION-GRABBING // BRAND STORIES
Pepsi/ Mirinda/ 7UP - TVC Tet 2022
An Lộc Phúc Promotion was the first massive Tet promotion from Suntory Pepsi Co. group. The campaign managed to accomplish below criteria:
- Elevated a promotion campaign to a meaningful level
- Assured every brand equities retained in a 3-in-1 spot
- Owned 3 distinctive Tet devices for Pepsi/ Mirinda/ 7UP
