CASE STUDY// ATTENTION-GRABBING // BRAND STORIES
Finhay -
"Nhẹ gánh đầu tư,
nhẹ nhàng tích luỹ"
Investment decisions made lightweight with Finhay
Millennial mass inherently pays little attention to financial investment, and they also bluntly acknowledge this fact. To penetrate this emerging market, we had to:
- Cracked audience’s heavy mental barriers toward investment decisions
- Made them more receptive to the campaign message through the ‘lighthearted’ branded icons
- Amplified the idea via integrated launch cross-channel (online/ offline)
From the "design" Billboard
To the "real" Billboard
From the shooting board
and the stillomatic
to the final iTVC
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