Finhay -
"Nhẹ gánh đầu tư,
nhẹ nhàng tích luỹ"

Investment decisions made lightweight with Finhay 

Millennial mass inherently pays little attention to financial investment, and they also bluntly acknowledge this fact. To penetrate this emerging market, we had to:

• Cracked audience’s heavy mental barriers toward investment decisions
• Made them more receptive to the campaign message through the ‘lighthearted’ branded icons
• Amplified the idea via integrated launch cross-channel (online/ offline)

From the "design" Billboard 

To the "real" Billboard 

From the shooting board 

and the stillomatic 

to the final iTVC 

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