Mihoyo -
Impactful
Honkai
Impact 3

Campaign Background

• Honkai Impact 3 updated to 4.9 version Crossover event between Honkai Impact 3 X Genshin Impact with New Character Role (From Genshin to Honkai 3)and New Story of Crossover event. 

Main Objective

• Maximize new players for Honkai 3

Requirement

• Creating an Unbranded competition to promote a crossover event between Honkai Impact 3 X Genshin Impact of version 4.9 by focusing on 4 content groups (Stream/Anime Life/Comic/Creative Video)

When we need to make noise for an upcoming version 4.9 launch in a super discreet manner, a competition was nicely crafted and amplified with support from influencers:

• 4 passion points were tapped on (Stream/ Anime Cosplay/ Comic Creation/ Video Creation)
• Kickstarted by KOLs, embraced by hard-core fans

Laser-sharp focus earned super positive responses in the span of only 3-week-contests. [183 original content submission; 67,367 shared content; 15,200 social engagement]