CASE STUDY// ATTENTION-GRABBING // BRAND STORIES
- Honkai Impact 3 updated to 4.9 version Crossover event between Honkai Impact 3 X Genshin Impact with New Character Role (From Genshin to Honkai 3)and New Story of Crossover event.
- Maximize new players for Honkai 3
- Creating an Unbranded competition to promote a crossover event between Honkai Impact 3 X Genshin Impact of version 4.9 by focusing on 4 content groups (Stream/Anime Life/Comic/Creative Video)
When we need to make noise for an upcoming version 4.9 launch in a super discreet manner, a competition was nicely crafted and amplified with support from influencers:
- 4 passion points were tapped on (Stream/ Anime Cosplay/ Comic Creation/ Video Creation)
- Kickstarted by KOLs, embraced by hard-core fans
Laser-sharp focus earned super positive responses in the span of only 3-week-contests. [183 original content submission; 67,367 shared content; 15,200 social engagement]