JTBD

• Get non-juice drink users (including Twister lapsers) to consume Twister and current Twister juice drink users to consume more via communicating Twister SUPERIOR OFFERING via not only Taste but also strong distinctiveness of Nutrition - Vitamin C as a better offering of healthy drinking

TARGET AUDIENCE

• Female, 20-29, north-skew, health-conscious
• In demand for a healthy & delicious drink to lift up moods on a daily basis
• Passionate, independent, lively & positive

POINT OF COMMUNICATION

• Twister is a Nutritious Vitamin C juice drink for every day overflowing with vitality. 

THE COM TASK 

• Thematic TVC 2020: “Tươi không cần tưới"
• Product offers: “Goodness" nutrition for everyday’s vitality (Natural delicious taste + Added vitamin C)
• The approach: Show the expressions of Vitality (appearance, singing & dancing)

THE IDEA 

• Twister is a natural rich-vitamin-c juice as a source of vitality which uplifts your mood from that navigate all activities in the most vitality way throughout a day, a week. That's how to love life to the fullest.

FROM THE STORYBOARD 

TO THE FINAL TVC

THE RESULT