THE BRIEF

Campaign Objective:

• Awareness for Mirinda Soda Cream Blueberry by communicating irresistible great taste: ‘Chua Ngọt Thơm Béo Ngon Xoắn Lưỡi’
• Total awareness: 40% after 6 months

JTBD:

• Recruit Coke users for Mirinda Soda Cream via a new flavour launch