CASE STUDY// ATTENTION-GRABBING // BRAND STORIES
MIRINDA
SODA CREAM
BLUEBERRY
TVC 2022
THE BRIEF
Campaign Objective:
- Awareness for Mirinda Soda Cream Blueberry by communicating irresistible great taste: ‘Chua Ngọt Thơm Béo Ngon Xoắn Lưỡi’
- Total awareness: 40% after 6 months
JTBD:
- Recruit Coke users for Mirinda Soda Cream via a new flavour launch