CASE STUDY// ATTENTION-GRABBING // BRAND STORIES
Finhay - "5 năm cùng bạn tiến xa"
How can Finhay maintain a stand in the competitive Fin-tech market?
Celebrating the 5th birthday of Finhay by the hero asset “Go Away Together – Cùng Đi Xa Nhé”:
- Building awareness with the influence of big KOL.
- Enhancing brand trust/product trust by telling the real consumer’s story in-hero assets.
- Developing the emotional connection with consumers through Music Video.
Music Video “Cùng Đi Xa Nhé” – Miu Lê ft Bùi Công Nam