CASE STUDY// ATTENTION-GRABBING // BRAND STORIES
COZY
"TẮT ĐỂ BẬT"
Zeitgeist for the multi-tasking Millennials
• Started with brand key initiative revolving around Harmony value
• Kickstarted a campaign-able/ shareable ‘Tắt Để Bật’ story cross-channels
• Owned a memorable branded device
• Conveyed through unique one-shot shooting
• Sustain the momentum of a roomful brand platform